Saudi Arabia is primed for snacks & ready to drink (RTD) beverages
Big, young, always moving
and easy to reach across channels.
~70% population under age 35
99% internet use
128M air passengers (2024)
DEMAND
SIGNALS
Welcoming
market for imports
Approximately 80% of food comes from abroad to Saudi Arabia.
Approximately 80% of food comes from abroad to KSA
Repeatable
peaks
Umrah/Hajj create
reliable bursts of demand.
Scale & momentum
Above $51B worth food retail in 2023, growing >5% each year.
CATEGORY SNAPSHOT
Snacks
$1.58B (2024) expanding to $3.32B by 2033 (8.6% CAGR)
Confectionery
$1.8B (2024) growing to $2.4B by 2033 (3.0% CAGR)
Confectionery
$1.8B (2024) growing to $2.4B by 2033 (3.0% CAGR)
Confectionery
$1.8B (2024) growing to $2.4B by 2033 (3.0% CAGR)
Confectionery
$1.8B (2024) growing to $2.4B by 2033 (3.0% CAGR)
RTD coffee
$333.5M (2024) growing to
$533.0M by 2033 (4.8% CAGR).
Why Saudi Arabia
right now
Retail is expanding, travel routes are busy, and shoppers are easy to reach online making launches faster and safer.
Why Saudi Arabia
right now
Retail is expanding, travel routes are busy, and shoppers are easy to reach online making launches faster and safer.
Why Saudi Arabia
right now
Retail is expanding, travel routes are busy, and shoppers are easy to reach online making launches faster and safer.
Why Saudi Arabia
right now
Retail is expanding, travel routes are busy, and shoppers are easy to reach online making launches faster and safer.
FAQ
Does Saudi Arabia present sufficient demand for snacks and RTD beverages?
Yes. A young, urban, highly connected consumer base and strong travel/pilgrimage flows create steady, multi-channel demand throughout the year.
How receptive is the market to international brands?
Are SFDA and Arabic-labeling requirements manageable?
How will climate and distribution distances affect product quality?
Does Saudi Arabia present sufficient demand for snacks and RTD beverages?
Yes. A young, urban, highly connected consumer base and strong travel/pilgrimage flows create steady, multi-channel demand throughout the year.
How receptive is the market to international brands?
Are SFDA and Arabic-labeling requirements manageable?
How will climate and distribution distances affect product quality?
Does Saudi Arabia present sufficient demand for snacks and RTD beverages?
Yes. A young, urban, highly connected consumer base and strong travel/pilgrimage flows create steady, multi-channel demand throughout the year.
How receptive is the market to international brands?
Are SFDA and Arabic-labeling requirements manageable?
How will climate and distribution distances affect product quality?
Does Saudi Arabia present sufficient demand for snacks and RTD beverages?
Yes. A young, urban, highly connected consumer base and strong travel/pilgrimage flows create steady, multi-channel demand throughout the year.
How receptive is the market to international brands?
Are SFDA and Arabic-labeling requirements manageable?
How will climate and distribution distances affect product quality?
23443, Al Bawadi, Khatib Al Tabrizi Street, Jeddah, Kingdom of Saudi Arabia
© Copyright 2025 by Snackyard. All rights reserved.
23443, Al Bawadi, Khatib Al Tabrizi Street, Jeddah, Kingdom of Saudi Arabia
© Copyright 2025 by Snackyard. All rights reserved.
23443, Al Bawadi, Khatib Al Tabrizi Street, Jeddah, Kingdom of Saudi Arabia
© Copyright 2025 by Snackyard. All rights reserved.
23443, Al Bawadi, Khatib Al Tabrizi Street, Jeddah, Kingdom of Saudi Arabia
© Copyright 2025 by Snackyard. All rights reserved.